Surveys

Once we identified our "personas" our goal was to be able to match those profiles with real people. This helped us to observe and investigate the target market we are dealing with.

 In order to do so, we sent a form  with several questions regarding the house chores issue. Throught these questions (Figure 1) we were trying to find out if:

• Do our customers consider house chores a problem?
• Which of the most common duties is the one that annoys them the most?
• Would they like to save more time on house chores?
• How much would they like to invest on this purpose?

Figure 1. Extract of some questions.

Figure 2. Final results.

Following this form, we were able to study the results (Figure 2) and figure out some conclusions:

• We are aiming young (18-30), employed and busy people.
• They all identified house chores as a problem or an issue they want to solve.
• Laundry is the activity that bothers them the most.
• They want to reduce the time invested on house chores.
• Most of them are not willing to spend more than 20€ per month.